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ZOOM Recording [requires free registration]
According to Forbes, 8 out of 10 businesses fail. At one point during the pandemic, The Board of Innovation reported that 85% of companies were in decline. According to Booz, 66% of new product developments fail within two years of launch. The message is clear, business and innovation failure rates are too high. Our mission is to increase success rates. Research from Forbes and The AIM Institute indicate that behind a lack of cash flow, a lack of marketing science is the leading cause of business growth failures.
In this webinar series, you’ll learn the marketing science needed to deliver new business development:
- How to engage customers through deep dialogue
- How to develop a winning value proposition
- How to effectively communicate your value proposition
- How to develop a business model with proven revenue streams
Speaker Bio: Kelly Lawrence is a subject matter expert for Cleveland SCORE, the Founder and CEO of Lawrence Innovation – a business growth advisory, a coach for The AIM Institute, and an associate consultant for Smithers. Kelly has taught numerous professionals how to accelerate new business development. Driven by the voice of the customer, Kelly has a two-decade career history of converting insights into practical, action plans that yield higher revenues, higher margins and increased ROI for her clients and their downstream customers. Kelly has helped innovators around the world deliver significant new business results through both pivots and innovation. Her growth portfolio includes starts-ups, small businesses and Fortune 100 giants: Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. A widely recognized growth advisor who truly understands marketing science, Kelly’s clients typically deliver hit rates that dramatically exceed industry averages.