New Product Development Part 3 of 3: Getting to Market April 21, 2021, 7:00pm EDT April 21, 2021, 7:00pm EDT
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This is a  ZOOM Recording [requires free registration]

Topics covered in this session include:

  •  The QVC playbook
  • Getting your 1st sale.
  • Distribution overview, eliminating channel conflicts
  • Yes, Marketing is important.
  •  Pricing
  • Should I license my product?

Our speaker, David Lupyan, is a SCORE mentor in the Cleveland chapter.  During his career, Lupyan provided R&D leadership in four different industries (construction & building products, the automotive aftermarket, household goods, and the consumer optical markets) that led to development and commercialization of numerous new products.  He  recently retired from the Scott Fetzer Company (a subsidiary of the Berkshire-Hathaway Company) as a Business Unit Manager for Scot Laboratories. Lupyan was also the past president of the North East Ohio chapter of the PDMA (Product Development & Management Association) where its mission is to educate and expose business leaders of North East Ohio to world-class methodologies in new product development. The Cleveland Chapter won the “Chapter Excellence Award” in 2005.   He holds a B.S. and M.S.  in Chemistry with an emphasis in material and surface science.