Simple Steps for Starting Your Business, Part 3 January 18, 2022, 7:00pm EST January 18, 2022, 8:30pm EST

Session 3: Marketing Plan

The third workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

About the Presenter(s)

Robert Cohen

My area of expertise is in Sales and Marketing. I can help SCORE Clients develop strategic business plans with a focus on Sales and Marketing. I can offer advice on analyzing and targeting of markets, reaching customers and brand strategy. I can help improve sales performance for organizations that do face-to-face sales. I believe that sales and marketing strategies include developing and...