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Workshop 1 The Value Proposition Map defines the Problem/Solution Fit: customer’s persona, pains and gains, which ultimately lead to a clear and validated value proposition. The goal of this workshop is to lead one to the statement: “This product for these customers relieves these pains and gives these gains.” You will be introduced to the software Agile Scrum Board to track action steps.
Our speaker, Sue Marone, has facilitated the Business Model Canvas Suite for start-up companies ranging from bio-degradable fishing products to coffee shops; to mid-size companies needing strategic analysis, to multi-million dollar companies exploring expansion. She has facilitated workshops at Lake Erie College and Case ThinkBox, and had a contract with ODOT to assist in evaluating and bettering various MBE sub-contractors. Next year she will also be conducting workshops for the Better Business Bureau.