The objective of these slides is:

  • To help you understand what marketing is.
  • To help you learn how to conduct market research.
  • To help you understand how to analyze your market environment & determine your target market.
  • To help you determine how to position your product.
  • To educate you on the 4 P's (Product, Price,Place & Promotion and how to apply them to marketing.
  • To show you the basics on how to create a marketing plan.


  • What is Marketing
  • Conducting Market Research
  • Analyzing The Market Environment
  • Selecting Your Target Market
  • Market Positioning
  • Designing Products & Services
  • Placing Products & Services
  • Promoting Products & Services
  • Creating Market Plan


Marketing for Your Business: slides from 2/18/16 at the Westlake Library