The objective of these slides is:
- To help you understand what marketing is.
- To help you learn how to conduct market research.
- To help you understand how to analyze your market environment & determine your target market.
- To help you determine how to position your product.
- To educate you on the 4 P's (Product, Price,Place & Promotion and how to apply them to marketing.
- To show you the basics on how to create a marketing plan.
- What is Marketing
- Conducting Market Research
- Analyzing The Market Environment
- Selecting Your Target Market
- Market Positioning
- Designing Products & Services
- Placing Products & Services
- Promoting Products & Services
- Creating Market Plan